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Clean Beauty Asia
Allie Rooke
Entering Asia as an independent beauty brand can be daunting. I am passionate about indie Beauty and about its potential in Asia. With this interview series I want to help brands get off to the best possible start in Asia. The aim of this podcast is to inform and connect people in the Beauty industry around market entry and expansion in Asia. If you want to go deeper and get the fact and figures checkout my online course dedicated to beauty brands entering China through cross border e-commerce: https://clean-beauty-asia.teachable.com/p/get-set-course
Categorias: Finanzas
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Looking back at 2022 it has been a tough year for China
Lockdowns, uncertainty, closed borders all whilst the rest of the world opened up, travelled, met in person
It was hard to watch from the outside and even harder from within
This impacted many businesses – year 3 of not being able to travel in or out but also, more so the negative press coverage of China causing brands to put China on hold or reassess later
This is not how all brands have tackled China – some saw the opportunity to double down and are reaping the rewards
More are looking elsewhere – South East Asia has been a hot topic.
I recorded a podcast with Kelly Hazemans who has worked in ecommerce in both China and South East Asia as a trade partner and a brand ecommerce head and now as a consultant.
In this discussion we talk about:
- What you need to have a successful relationship with your trade partner
- Partnership
- Transparency
- Trust
*it is not all a one way relationship – hint hint
- Online marketplaces in Asia. Exploring the differences between China and South East Asia market places – looking at costs, openness and integration
- Importance of your own .com site in SEA vs. China
- Explore the unique customer service landscape which is similar in China and South East Asia and demands the brands attention
Listen to the full interview to gain a real insight into Ecommerce in Asia
Do get in touch with Kelly directly on LinkedIn or her website
Episodios anteriores
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34 - 33. China vs South East Asia Ecommerce landscape Wed, 18 Jan 2023
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33 - 32. Premium Chinese hair care brand’s advice  Wed, 19 Oct 2022
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32 - 31. Chinafication & How Important is it for your Brand?  Wed, 27 Jul 2022
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31 - 30. Gaps in Sephora’s Skincare Portfolio Tue, 14 Jun 2022
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30 - 29. K-Beauty’s continued influence Wed, 11 May 2022
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29 - 28. Top Tips for PR in China - it is different  Tue, 19 Apr 2022
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28 - 27. Why have Chinese beauty brands not gone global? Tue, 22 Mar 2022
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27 - 26. Importance of having a Chinese name for your brand Wed, 23 Feb 2022
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26 - 25. NOT JUST BIG BRANDS GET COUNTERFEITED… Mon, 29 Nov 2021
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25 - 24. CROSS BORDER E-COMMERCE IN CHINA Wed, 24 Nov 2021
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24 - 23. How to keep up with Chinese consumers  Mon, 08 Nov 2021
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23 - 22. CLEAN BEAUTY IN CHINA – A CHINESE BRAND’S POV Tue, 12 Oct 2021
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22 - 21. Opportunities and Threats will inevitably be part of your China Journey Thu, 02 Sep 2021
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21 - 20. MEDICAL BEAUTY, HOLISTIC BEAUTY AND MORE – LATEST SKINCARE TRENDS IN CHINA Thu, 05 Aug 2021
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20 - 19. Chinese regulatory changes for Beauty - UPDATE with Mette Knudsen from Knudsen&CRC Mon, 21 Jun 2021
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19 - 18. How to create demand for your beauty brand before you enter China with Charlie Gu from Kollective Influence Fri, 04 Jun 2021
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18 - 17 Pain Points Solved with Data Analytics with German Torrado from Genetisis E-Commerce Tue, 18 May 2021
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16 - 16 - Partner structures for China entry with Charlotte Mantoux from LEAF law firm Tue, 06 Apr 2021
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15 - 15 - Animal testing changes discussion with Mark Schaub Fri, 02 Apr 2021
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14 - 14 - Indie brands and the Chinese market with Rob Robertson Tue, 30 Mar 2021
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13 - 13 - China Beauty Trends Tue, 16 Mar 2021
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12 - 12 - Why brands struggle in China? Tue, 16 Feb 2021
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11 - 11 - Maximise your investment on Social Fri, 29 Jan 2021
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10 - 10 - Maximise investment and impact for smaller brands Fri, 22 Jan 2021
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9 - 09 - Making China e-commerce more accessible for Beauty SMEs Tue, 22 Dec 2020
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8 - 08 - Key tips for trademarks in China with Mark Schaub Tue, 15 Dec 2020
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7 - 07 - Opportunity in Ingestible Beauty & Male skincare in China’s Beauty market with Michael Norris Tue, 08 Dec 2020
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6 - 06 - Beauty China entry - Target Chinese at home first Thu, 26 Nov 2020
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5 - 05 - How to succeed on Chinese Social Media with Elisa Harca of Red Ant digital agency Thu, 05 Nov 2020
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4 - 04 - Interview with Ker Zheng from Azoya: Is Tmall your best choice? Thu, 29 Oct 2020
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3 - 03 - How to tap into Chinese in your market with Jennifer Spark of Spark communication Thu, 22 Oct 2020
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2 - 02 - How to find the right Trade Partner with Michael Simonet from Qingdao Alea Thu, 22 Oct 2020
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1 - 01 - Lucy Zhang from Feelunique - Clean Beauty Asia Interview Series Thu, 22 Oct 2020